What is TikTok?
At the end of the year 2016, a new app was launched by ByteDance called TikTok. This app got greatly famous all over the world for creating and sharing videos. Over a year after its launch, the company declared its plan of merging with musical.ly. Musical.ly is somewhat a similar application that got its fame for spawning the lip-sync videos. It is becoming apparent that this merging of the two apps, musical.ly and TikTok, was worth it. It can be seen considering the fact how they beat their competitors and rivals with respect to the number of downloads the previous month.
Rise in the number of installs:
According to the reports of the TechCrunch, TikTok has reached to the top of the US App Store in the entire process. The app outdid the likes of all other social platforms like Snapchat, Instagram, and Facebook in regards to the monthly downloads. TikTok permit its users to share short and brief videos that are accompanied by the music clips. For its main feature, it has become extremely popular and famous among the young generation. Thus, the app went through a meteoric growth in the previous months alone.
One of the most downloaded apps:
The TechCrunch says that the app called TikTok experienced a 31% growth compared to its previous month in September. Hence, it reached 3.81 million number of installs. This huge number has beaten the number of Facebook installations, i.e. 3.53 million. Back in the year 2017 in the month of October, the app showed off 1.13 million number of installs in the US. And, since that time, it has risen to an enormous 237% making TikTok one of the most installed applications in the world.
Reasons behind the enormous growth:
Some reasons have been noted for such a massive growth in the number of downloads of TikTok. One such reason is the enhanced number of ad spending from the likes of Facebook, in-app platform Vungle, and Google’s ADMob. Also, it has been observed that the growth might be because the number of downloads from separate applications have been combined with the merging of the two applications. Whatever the case there is, Facebook is quite worried on the news and has recently declared its plan to design its new competitor called Lasso. People will have to wait till they see Lasso is a success or not, and whether the recent growth of TikTok is merely a fluke, and will it be able to outdo the biggest players of the social media in terms of the number of downloads.
Thus, it has been known that the younger generation got excited with the launch of the new app that allowed them to make and share brief videos that are accompanied with the short music clips. This gave them a new way of interacting with the world and pass their time. And, this app was somewhat different than the other usual apps everyone use on the daily basis.