Social media has over the years made its way into the society that we live in. Gradually social media platforms have found their way into different aspects of our routine life by replacing the traditional media and gaining popularity among the general public. Social media is no longer a simple platform used to only communicate but it also offers an avenue for major industries such as the banking sector.
Banks are aware of the ultimate power of social media marketing as it gives the customers a voice and enables the banks to connect and reach out to all the customers through modern channels rather than the old traditional ones. Banking activities that are currently using social media marketing include marketing products and services, engaging with the customers, and providing support.
Impact of social media marketing on banks
With each passing day, social media marketing is expanding its horizons and penetrating everywhere including the banking sector. It has to a great extent revolutionized the traditional outlook and working of banks thus taking them towards the road of great improvement and success. Some of the impacts that are worth knowing have been highlighted below.
- Accelerated awareness
Due to the power of social media marketing, banks have been able to generate rapid awareness among their potential customers. By announcing new services and products, the relationship between banks and their customers have improved to a great extent. Customers are attracted thus growing the affinity of customers with respect to their banks.
- More personalization
A partnership between banks and big social media websites with regards to marketing gave opened up new possibilities with regards to customer experience as the data is now shared between the two parties. As compared to before, banks now have a greater insight into their customer’s persona, spending patterns, preferences as well as important life events. This is ultimately helping a lot in the development of products and services that are more likely to the changing needs of customers.
- Greater coverage and customer base
Social media has enabled the banks to approach a wide range of general audience through social media marketing and advertising. This is because social media marketing allows banks to offer improved and advanced financial services to the customers without the interruption of any sorts of geographical constraints.
- Enhanced customer support service
Social media is a means of customer support for many banks. A deeper insight into social media marketing certainly empowers the banks to offer much better and enhanced support services. This without a doubt help in developing stronger relationships between the banks and their customers.
- Improved brand perception
Banks have benefited a lot due to social media marketing as it helps them get going ahead with improved brand perception. Strong social relationships with customers have greatly been a result of the level of marketing and have led to loyalty, referral as well as advocacy. These factors serve to strengthen the image of banks in society.